Media system dependency theory
1976 THEORY DEVELOPED BY SANDRA BALL-ROKEACH AND MELVIN DEFLEUR
Media system dependency; Media-system dependency; Media Systems Dependency Theory; Media systems dependency theory; Media dependency
Media system dependency theory (MSD), or simply media dependency, was developed by Sandra Ball-Rokeach and Melvin Defleur in 1976. The theory is grounded in classical sociological literature positing that media and their audiences should be studied in the context of larger social systems.